BC renews marketing deal with Fenway Sports Group (Boston Globe)
BC renews marketing deal with Fenway Sports Group (Boston Globe)
THE REGION Boston College has renewed its marketing deal with Fenway Sports Group, the sports sponsorship company owned by Boston Red Sox principal owner John Henry. Financial terms of the 12-year agreement, under which Fenway Sports will negotiate regional media deals and national corporate sponsorships for Boston College’s athletics department, were not disclosed. BC first hired Fenway Sports …